Brand Identity

Social Media Card

Brochures

Business Cards

Letterhead

Given that the name of my brand is Beauty of Communications, I can seamlessly tie in the goddess vibes to emphasize both the aesthetic and empowerment behind communication, self-expression, and cultural influence. Here’s how I’ll be adjusting the themes with the name in mind:

1. Urban Elegance – Goddess of Expression:

• Color Palette: Deep purples, royal blues, and gold.
• Imagery: Visuals of goddesses embodying the art of communication. These can include urban professionals using powerful body language, speech, or digital tools, with symbols of oracles, wisdom, and regal attire.
• Message: Beauty of Communications as a space where words and actions carry the divine power of a goddess.

2. Metropolitan Fusion – Divine City, Divine Voice:

• Color Palette: Rich blacks, cosmic purples, and iridescent tones.
• Imagery: Visuals of goddesses standing tall amidst a vibrant city backdrop. Symbolize how beauty and communication intertwine in a modern, fast-paced urban world. Imagery of women as both leaders and connectors within cultural industries.
• Message: Your brand empowers professionals to use their voices for cultural change, balancing modernity with ancestral wisdom.

3. Tech-Savvy Creatives – Goddess Innovators:

• Color Palette: Silver, electric blue, and holographic accents.
• Imagery: goddess figures with high-tech accessories, merging the worlds of digital innovation and divine femininity. Incorporate modern tech elements like digital screens, coding, and futuristic communication tools.
• Message: The future of communication is in the hands of creative, Black female innovators who speak their truth through technology.

4. Cultural Catalysts – Goddess of Transformation:

• Color Palette: Earthy reds, fiery oranges, and gold.
• Imagery: Depict goddesses leading cultural revolutions through speech, activism, or creative arts. Visuals of women taking action in community leadership, public speaking, or media, symbolizing transformation.
• Message: Beauty of Communications stands for cultural and socioeconomic change driven by powerful voices and intentional action.

5. Modern Bohemian – Boho-Goddess of Connection:

• Color Palette: Warm earthy tones, gold, and jewel tones.
• Imagery: goddesses in bohemian-inspired settings, balancing urban professionalism with soulful self-expression. Women in flowing garments with natural elements like crystals or plants, connecting deeply with their audience.
• Message: Empowering communication is rooted in authenticity, connection, and the beauty of being unapologetically yourself.

6. Futuristic Visionaries – Goddesses of Tomorrow’s Conversations:

• Color Palette: Metallics, teal, and holographic accents.
• Imagery: Imagine Black goddesses who represent the future of communication, bold, unapologetic, and using technology as an extension of their voice. Think of women in futuristic, high-tech environments with sleek, visionary aesthetics.
• Message: Beauty of Communications is a forward-thinking brand, where Black goddess energy meets innovative conversations, shaping tomorrow’s narratives.

7. Global Cultural Ambassadors – Goddess of Cultural Exchange:

• Color Palette: Deep blues, rich greens, and gold.
• Imagery: goddesses symbolizing cultural diplomacy, creating bridges between diverse communities. Imagery could include symbolic elements like the Earth, connecting multiple continents, or goddesses in dialogue across cultures.
• Message: Beauty of Communications focuses on communication that transcends borders, with a deep understanding of global and local cultures, represented by powerful women.

8. Inclusive Harmony – Goddesses of Diversity & Unity:

• Color Palette: Soft pastels, gold, and muted tones.
• Imagery: Black goddesses embracing diversity in all its forms. They could be shown in collaborative settings, speaking across communities and industries, with diversity represented in colors, culture, and perspectives.
• Message: Beauty of Communications is where all voices are heard and honored, creating inclusive, empowering conversations that transcend cultural divides.

Brand Essence:

For Beauty of Communications, the goddess vibe can be a throughline that enhances the narrative of communication as a divine act of empowerment. Whether you’re shaping cultural narratives, engaging in transformational work, or leading digital innovation, your brand can celebrate the grace, strength, wisdom, and beauty of Black goddesses guiding conversations and progress.

By integrating these vibes with visual elements, I’ll create a distinct brand identity that communicates both the divine and professional energy that defines my mission for my audience.

Operations Framework

I operate at the intersection of communications, systems, and culture-building intentional brands, projects, and platforms that are creative, structured, and sustainable. My work prioritizes clarity, documentation, and long-term alignment over urgency or optics, with a focus on thoughtful execution and cultural relevance.

I am an operator and communications strategist who builds structured, culturally grounded brands and projects designed for long-term sustainability, not urgency driven optics.

Brand Pillars (Public Facing)

Pillar 1: Clarity & Systems

Document. Structure. Organize.

Signals:

• SOPs
• Frameworks
• Calm language
• “Here’s how this works” energy

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Pillar 2: Cultural Intelligence

Contextualized Trends.

Signals:

• Thoughtful commentary
• Historical awareness
• Urban + professional fluency
• No over-explaining to people who aren’t listening anyway

Pillar 3: Intentional Execution

No Rush. No Begging and Scrambling.

Signals:

• Selective availability
• Clean visuals
• Fewer but stronger outputs

REVENUE & MONETIZATION ALIGNMENT

Primary Authority

Strategy & Systems

• Communication Systems
• Brand Architecture
• Operational Structuring
• Documentation & Workflows

💰 Monetization style:

• Retainers
• Project-based Strategy Fees
• Advisory Engagements

Creative Direction & Curation

• Campaign Curation
• Press Assets
• Visual Systems
• Editorial Direction

💰 Monetization style:

• Bundled with Strategy
• Clearly Scoped Deliverables
• Limited Revisions

Media, Culture & IP

• Writing
• Programs
• Talks
• Toolkits
• Digital Products

💰 Monetization style:

• One to many
• Licensing
• Publishing

My work focuses on structured communications, strategic alignment, and cultural positioning. I take on a limited number of projects where clarity, documentation, and long-term sustainability are prioritized.

PERSONAL OPERATING MANIFESTO

How I work. How do I decide. How do I protect alignment

I operate with intention, structure, and cultural awareness.
My work is rooted in clarity, documentation, and long-term sustainability urgency, optics, or emotional pressure.

I believe:

1. Clarity is a form of respect
   • Communicate clearly, scope deliberately, and document decisions so work can move forward without confusion or rework.
2. Systems protect creativity
   • Structure is not restrictive; it creates freedom. My best creative and strategic work emerges from well-designed systems.
3. Access is earned, not assumed
   • My time, attention, and intellectual labor are assets. Proximity requires contribution, alignment, and mutual respect.
4. Energy is operational capital
   • If a pattern consistently drains energy, it is a cost center, no matter how attractive it appears on the surface.
5. I prioritize longevity over urgency
   • I build brands, projects, and partnerships designed to last, not to impress temporarily.
6. Documentation beats memory
   • If it matters, it is recorded. If it is not recorded, it is not relied upon.
7. I do not over explain my value
   • My work speaks through outcomes, systems, and consistency, not persuasion or performance.
     

I reserve the right to:

• Say no without justification
• Move slowly when alignment requires it
• Change direction when data, clarity, or integrity demands it

This manifesto governs how I work, who I work with, and what I build; across personal, private, and public life.

Service Packages

No à la carte chaos. No “quick favors.” Just modular, grown, and scalable.

Package 1: Strategy & Systems Intensive (Core Offer)

Purpose: Create clarity, structure, and operational alignment.

Best for: Founders, Creatives, Orgs, or Projects that feel scattered but have potential.

Includes:

• Strategic assessment (communications, operations, brand)
• Systems mapping (workflows, roles, documentation needs)
• Priority and scope definition
• Written strategic brief + next-step roadmap

Format:

• Fixed-term engagement (2–4 weeks)
• Strategy-first, no production unless scoped separately

Outcome:

You leave knowing exactly what you’re building and how.

Package 2: Operations & Communications Retainer

Purpose: Maintain structure, accountability, and momentum.

Best for: Ongoing Projects, Collaborations, or Brands that need steady executive-level support.

Includes:

• Strategic oversight
• Communications structure & documentation
• Project alignment and prioritization
• Monthly reporting and review

Format:

• Monthly retainer
• Limited scope, defined deliverables

Outcome:

Less chaos, fewer decisions, cleaner execution.

Package 3: Creative Direction & Curation (Supporting)

Purpose: Translate strategy into cohesive creative output.

Best for: Clients who already understand the plan and need it executed visually or editorially.

Includes:

• Visual or editorial direction
• Asset curation (not unlimited creation)
• Brand consistency enforcement

Rules:

• Only available after or with strategy
• No rush timelines without premium pricing

Outcome:

Creative that makes sense, not noise.

Package 4: IP, Media & Knowledge Products

Purpose: Leverage insight without trading time.

Examples:

• Writing
• Frameworks
• Toolkits
• Talks
• Digital Programs

Format:

One to many.

Outcome:

Authority, income, and longevity.

90-Day Objective

Build clarity, stabilize revenue, and document patterns for informed decision making.

MONTH 1: FOUNDATION & DATA COLLECTION

Focus: Structure and visibility

Key Activities

• Finalize operating manifesto
• Implement service packages internally
• Begin Excel-based BI logs
• Set communication boundaries

Data to Track (Excel)

• Communications volume by category
• Revenue in/out
• Energy patterns
• Brand outputs

Power BI Concept (Future)

• Baseline dashboards (no analysis yet)

MONTH 2: PATTERN IDENTIFICATION

Focus: Insight, not expansion.

Key Activities

• Review logs weekly
• Identify:
  • Time drains
  • Revenue gaps
  • Repeated friction points
• Refine offerings and availability

Data Questions

• Where does money actually come from?
• Who consumes the most energy?
• Which work generates clarity vs. confusion?

Power BI Concept

• Trend views
• Category breakdowns
• Time allocation visuals

MONTH 3: OPTIMIZATION & POSITIONING

Focus: Adjust, refine, position publicly.

Focus: Adjust, refine, position publicly.

Key Activities

• Eliminate low-value work
• Reinforce boundaries
• Publish select positioning content
• Prepare for BI tool upgrade if aligned

Decisions Made from Data

• What to systematize
• What to stop
• What to scale

Power BI Concept

• Executive dashboard
• Monthly comparisons
• Forecast indicators

North Stars

Eventually, I’ll get around to visualizing these metrics using Power BI. This ensures that when I do add Power BI to the mix, I’m not “figuring it out”, I’m just upgrading visibility.

• Time spent by category
• Revenue by service type
• Energy vs. output correlation
• Brand activity vs. opportunity flow

The Right Way to Frame Self (This Is the Key)

1️⃣ When Writing Outside Formal Roles
Use Executive Leadership as a lens, not a title.

Example language:

Written from an executive leadership perspective, this work reflects applied development across systems, strategy, and culture.

From my desk, outside of formal organizational roles, I approach this work through executive leadership, systems thinking, and applied strategy.

This does two things:

1. Separates Self from any one org.
2. Frames my thinking as portable, transferable, and applied.

2️⃣ When Signing or Positioning Yourself Publicly
Hierarchy:

Name

Communications Strategist & Operator
Executive Leadership | Systems & Culture

Not a title but a scope of work. This signals:

• I’m not claiming authority over people
• I am demonstrating authority through method.

3️⃣ When Writing Developmental or R&D Work
This is where my instinct is Spot on.

Use language like:

This document reflects applied executive leadership development, independent of formal organizational roles, and is intended to inform systems, behavior, and strategic outcomes.

This aligns to protect Self legally, intellectually, and professionally.

• I am not Role-Bound.
• This is applied learning.
• This is transferable insight.

Clean Rule Going Forward

• Executive = Level of thinking
• Leadership = Method of Influence
• Roles = Temporary Containers

Standard Desk Header & Author Bylines

How I write from my desk, outside formal roles

When in doubt, write:

From an executive leadership perspective…

It’s correct, respected, defensible, and keeps my development applied and not performative.

(Use Everywhere)

Use this at the top of memos, R&D notes, strategy docs, reflections.

Briyana Kelly
Communications Strategist & Operator
Executive Leadership | Systems, Culture & Strategy
Chicago, IL

Written from an executive leadership perspective, independent of formal organizational roles.

This line is doing legal, intellectual, and positioning work all at once.

Author Bylines:

Press / Public

Briyana Kelly is a communications strategist and operator whose work focuses on executive systems, cultural intelligence, and long-term brand sustainability.

Professional / Client-Facing

Briyana Kelly works at the intersection of communications, systems, and executive leadership, supporting organizations and projects through structured strategy and operational clarity.

R&D / Developmental Writing

This work reflects applied executive leadership development, documenting systems, behavior, and strategic decision-making outside formal organizational roles.

Rotate these; never improvise.

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ONE-PAGE EXECUTIVE DECK (PAGE STRUCTURE)

This is not a pitch deck.
It’s a clarity deck for partners, clients, boards, or collaborators.

Page 1: Who I Am & How I Operate

• One-sentence positioning
• Operating principles (3–4 bullets)
• Your role as strategist/operator

Page 2: What I Solve

• Common problems you address:
  • Fragmented communications
  • Lack of systems
  • Reactive decision-making
  • Misaligned branding
• Your approach: clarity → structure → execution

Page 3: How I Work

• Strategy-first
• Documented processes
• Defined scope
• Limited engagements

Page 4: Service Overview

• Strategy & Systems
• Operations & Communications
• Creative Direction (supporting)
• IP & Media (scalable)

Page 5: Outcomes & Value

• Less chaos
• Clear decision-making
• Sustainable growth
• Aligned execution

This lives as:

• PDF
• Slide deck
• Adobe one-pager

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CLIENT-FACING ADVERTISING COPY PACKAGES

This is positioning copy, not salesy nonsense.

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STRATEGY & SYSTEMS INTENSIVE

Headline:
Build the system before scaling the work.

Copy:
This engagement is designed for individuals and organizations that are creatively capable but operationally fragmented. We focus on clarity, documentation, and strategic alignment so decisions are made once, systems support execution, and growth becomes sustainable rather than reactive.

Best For:
Founders, creatives, and teams ready to move from chaos to structure.

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OPERATIONS & COMMUNICATIONS RETAINER

Headline:
Structure that holds when things get busy.

Copy:
Ongoing strategic oversight for projects and organizations that require clarity, consistency, and accountability. This retainer supports executive-level decision-making, communications systems, and operational alignment without day-to-day micromanagement.

Best For:
Teams who value long-term stability over constant urgency.

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CREATIVE DIRECTION & CURATION

Headline:
Creative that makes sense.

Copy:
Creative direction grounded in strategy. This offering translates systems and decisions into cohesive visuals and messaging, ensuring creative output supports, not contradicts, your goals.

Note:
Available only after or alongside strategy engagements.

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POWER BI DASHBOARD WIREFRAME (CONCEPTUAL)

I don’t have Power BI yet, but this ensures that when I do, it’s plug-and-play.

Dashboard 1: Executive Overview

• Revenue (monthly in/out)
• Active projects
• Communication volume
• Energy trend (manual input)

Dashboard 2: Communications Intelligence

• Contacts by category
• Time spent per relationship type
• Repeat interactions
• Boundary stress indicators

Dashboard 3: Financial Intelligence

• Revenue by service
• Expenses by category
• Planned vs. actual costs
• Software & tooling forecast

Dashboard 4: Brand & IP Performance

• Content output frequency
• Platform distribution
• Opportunity flow (inquiries, invites)
• Long-term trend view

Inputs: Excel
Outputs: Insight, not noise
Purpose: Decision support, not surveillance

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TRANSLATING THIS INTO TEAM CULTURE (LATER PHASE)

When I bring others in, this becomes culture, not just vibes.

Phase 1: Personal Culture (Now)

• I Model clarity
• I document
• I enforce boundaries

Phase 2: Shared Language

• Everyone understands:
  • Strategy comes first
  • Documentation matters
  • Scope protects creativity

Phase 3: Operational Norms

• Logs instead of memory
• Processes instead of panic
• Reviews instead of reactions

Phase 4: Cultural Codification

• SOPs
• Role clarity
• Decision frameworks
• Values in action, not posters

Culture becomes:

“This is how work gets done here.”

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FINAL EXECUTIVE CHECK

• Authorship rules
• Positioning materials
• Revenue-aligned offers
• BI-ready operations
• A future culture blueprint

Personal Operating Doctrine

My personal operating doctrine defines how I apply executive leadership, systems thinking, and strategy independent of any single organizational role. It governs how I make decisions, structure work, manage energy, and translate insight into outcomes.

Assets to Publish in support of this position:

• One Page Deck
• Branded PDFs
• Public-Facing About Page from this
  • Design Power BI Mock Visuals
• Convert into Onboarding Materials

I am planning leadership.
I am codifying how it’s practiced.

Big difference.